HUMANOX, the only spanish company included in the SportsPro Top 20 list of startups to invest in

The specialized magazine SportsPro has published its prestigious annual report in which HUMANOX is included among the top 20 emerging startups in the technology and sports sector where to invest in now.


HUMANOX is the only Spanish startup in the report thanks to the XPAD, which measure more than 50,000 raw data related to health and performance, and also thanks to the HUOX Space, the  platform which collects these data and translates them into 40 metrics in real time. An innovative idea in the sports sector, specifically in the world of football since HUMANOX  democratizes technology and put it at the service of grassroots football. Finally, HUMANOX wants to help not only the first division teams, but also those grassroots football teams so that players, coaches and even parents can access and monitor the sports life and health parameters of the player since its inception.

SportsPro, based in London, is the leading international media organization in the sports industry. It stands out for its monthly magazine in printed format with a circulation of 20,000 copies where it includes interviews, analyzes, related to the sports business. In addition, SportsPro organizes several annual events such as the well-known SportsPro Live, which this year will be in April, where leading sports experts meet to discuss the changes and challenges which the sports industry is facing today.

HUMANOX has been chosen as one of the 20 best emerging sports technology companies to invest in. This is the second  annual report carried out by the media firm after analyzing multiple startups in the Sportech sector around the world. For this study, Sportspro has the collaboration and opinion of investors, executives, advisers and economists from the sports world such as Benjamin Penkert , (Founder SportsTechX), Benjamin Stoll (Director of Strategic Alliances and Innovation FIFA),  Jean Baptiste Roy (Founding Partner Asia Sports Tech), Jean Baptiste Alliot (Advisor, UEFA Innovation Hub) Giel Kierkes (Head of Innovation of Dutch FA)  . On the other hand, the companies selected this year stand out for innovative technological ideas related to applications that provide information to the public about sports equipment, specific applications to help the different teams improve their performance, as well as applications to entertain the user and that they interact.

It is a fact that the sports tech sector is booming. According to Juniper Research, specialist in providing data and research among which the mobile technology sector stands out, it considers wearables as a data opportunity and a new market. In this way, it confirms that currently in Spain, 64% of professional athletes already use body technology (wearable body sensors) in training and in the game. And, It estimates that it will reach 97% in 2023.